Airwalk
Description
Airwalk, the iconic brand of board-sport inspired shoes, apparel and accessories which leaped to fame in the 1980s behind such legendary skateboarders as Tony Hawk and Jason Lee, has launched a new website featuring throwback styles, limited-edition collections and athlete signature products available exclusively through www.Airwalk.com. “Airwalk fans asked us to offer more limited-edition styles, especially many of the most iconic sneakers from Airwalk’s history, and we listened. Our new online store and our incredible new website will deliver that exclusive product and Airwalk experience in a big way,” said Bruce Pettet, President and CEO Collective Licensing International, which owns the Airwalk brand.
Solutions Offered
In addition to “elevated, vintage, and prototype” styles not available anywhere else, the new Airwalk website built by Unleaded Software and launched August 2nd, offers an innovative mix of videos, music sharing and Airwalk “Doing Your Part” social responsibility campaigns featuring a full team of notable athletes in such extreme sports as skateboarding, surfing, snowboardcross, snowboarding, bodyboarding, and freestyle motocross (FMX). The award-winning site was chosen by www.thefwa.com as Pick Of The Day, an incomparable honor.
The exceptional new Airwalk website is designed not only to showcase web-exclusive products in an extreme shopping experience to match the boarding lifestyle, but also video product reviews, cutting-edge YouTube videos of the athletes and their sports, and great new music from the 10 bands chosen by fans for the Airwalk Unsigned Hero On Tour! at select dates with headlining artists this fall.
Enhanced with new imagery, videos and rich content, the site is focused on usability and an evolving user experience. The site will also feature fully integrated social media elements, allowing fans to share content across all social media platforms, while Airwalk’s athletes will place their footprints on the site through ongoing product reviews, video postings, news and a rotating photo gallery. Additional features include historical Airwalk images encompassing the last 25 years and the latest in Airwalk news and blogoshere activity.
The centerpiece of the new site is the shopping area featuring such famous Airwalk styles at the Prototype 600 and Prototype 540 series, and the classic Airwalk Desert Boot. In addition to the classic collection, athlete signature styles like Airwalk skate team veteran Andy Macdonald’s signature shoe, limited-edition organic product, and fall graphic looks also find a home on the official brand website. Airwalk will also introduce a fresh mix of footwear, apparel and accessories in three seasonal collections each year. Included in the current collection are T-shirts, hoodies and socks for both men and women, along with a wide selection of Running Man fitted, snap-back and trucker hats.
While the online store will initially serve only the U.S. and Canada, Airwalk expects to launch international shipping capabilities in the next six months.
In its “Doing Your Part” social responsibility campaign, Airwalk is mobilizing the crew and friends to help out some great causes through athlete involvement, such as Anastasia Ashley's help on the beaches of Hawaii for the Surfrider Foundation, and the “Music For Relief” effort established in 2005 following the deadly tsunami in south Asia. Airwalk is making donations to these operations and others to further help them spread their message and their work.
“We have been hearing followers of the brand expressing a demand for direct access to limited edition pieces and iconic collections alike, and we are in the position to deliver that in a big way,” added Airwalk CEO Pettet. “The online product program is an extension of Airwalk’s cultural commitment to being accessible to our community not only through product, but through our social media programs, athletes, music programs and now a totally personalized web experience.”
Airwalk and the new www.airwalk.com website are part of Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc. (NYSE:PSS), which was formed in January 2004 and is the owner and/or license operator of Airwalk®, Above The Rim®, Vision Street Wear®, Clinch Gear™, STRIKEFORCE™, Sims®, Lamar® and LTD®, World Snowboarding Championships™, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Hind®. Collective Licensing International is based in Englewood, Colo., and is available on the web at www.collectiveintl.com.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com.
Cherry Creek North
Description
Cherry Creek North is 16-block shopping and dining neighborhood inhabited by 320 galleries, boutiques, restaurants, salons and spas. The largest district of independently owned businesses in the region aims to get the word out on all they offer.
Solutions Offered
Cherry Creek North couture calls for a custom high-fashion design and an elegant website. Unleaded Software created hybrid site with elements of flash to showcase photographs and HTML allowing indexability by the search engines. A mobile version of the site provides an optimized browsing experience. A merchant side of the site was developed to enhance communications to merchants, and allow merchants the ability to configure their profile page. The entire site is managed by the Expression Engine content management system. The Unleaded Group also writes and distributes the electronic newsletter on all the events and happenings in Cherry Creek North.
Arche Tree Clothing
Description
Arche Tree Clothing is an indie, eco-friendly clothing line that plants at tree for every t-shirt purchase. They have high quality, reasonably-priced products accompanied by the tree venture aligned with the 2020 nonprofit foundation, but they were in search of a way to publicize and efficiently sell the clothing line.
Solutions Offered
Unleaded Software programmed the website with style and sustainability in mind. It includes a Magento E-commerce themeable shopping cart. As a silver partner with Magento E-commerce, Unleaded Software was able to seamlessly integrate this functionality to make it easy for shoppers to browse, add to shopping cart and check out any time, which has succeeded in putting Arche Tree on the map.
Gevril Horlogerie
Description
Gevril is an international timepiece manufacturer, started incredibly, in 1758. It's legacy has lived on and helped define the present Gevril, which is internationally renowned as one of the finest timepiece makers in the world. Gevril sought a classy, sleek design for its website to showcase the craftsmanship and high quality of its products.
Solutions Offered
Unleaded Software employed a full Flash site that smoothly showcases the wide array of beautiful watches Gevril has to offer, as well as a video to employ another method to view the products. Unleaded Software built an e-commerce feature offering the customer the ability to order online, and also created a content management tool to enable Gevril employees the ability to update the website as needed.