If you search the web for hybrid websites, you get the fast impression (thanks Google) that hybrid sites are a new thing.
Unleaded has been crafting hybrid websites since 2004, taking the best features of eCommerce platforms and combining them with the best features of content-based platforms like ExpressionEngine and Craft CMS.
This allows the website owner to introduce a healthy amount of content-rich pages onto the shopping platform of choice. Blogs, article pages, case studies, and even galleries flesh out the website and make it evermore attractive to Google. And when Google loves you, it shows in your organic ranking.
Shopify + Craft CMS
Shopify + ExpressionEngine