Valentine’s Day is right around the corner, and it’s the last big gift-giving day until Mother’s Day, nearly three months away.
You’ve probably missed the Valentine’s “planners” at this late date, but there are still plenty of last-minute shoppers to snag. Here are some ideas on how to do it.
Since you only have one chance to make a first impression, be sure that your site clearly shows that you’re ready to fulfill all your shoppers’ Valentine’s Day needs. Headlines in a flowing typeface convey warmth and sentiment. Just keep it simple and clean. Overly ornate fonts can be hard to read, especially on smaller devices like phones and tablets. Red is the go-to color for passion and romance. Use it, but be careful. It can also be jarring if overdone. Graphic elements like flowers and satin are soft and romantic, and backgrounds, borders and icons can be used to effectively communicate visually, too. Take a look at OpenDesigns.org for some ideas that use free, open-source graphics for Valentine’s Day designs.
Use last-minute specials and promotions to draw in procrastinators. Discounts and bargains are always popular, but these people may be desperate, too. Maybe they can’t decide what to get. Maybe they’re panicked because they waited so long. Give them some help with gift suggestions. Hold their hand through checkout. Bail them out with last-minute shipping. Show them some love and you’ll get it back in return.
Don’t wait for them to come to you. Use social media and your mail lists to let shoppers know you’re there and ready to help. Use your analytic data to focus your promotions and personalize your offers—male and female, buying patterns, anything you can do to personalize your communications. The more personal you can make it, the more buyers will feel like you’re talking to them instead of the whole world, and people like doing business with a company that cares about their individual needs.
If your customers aren’t the only ones caught napping by holiday deadlines, take a moment to consider how much easier your life could be with a little extra marketing support. Opportunities can slip through the cracks when you’re caught up in the day-to-day operation of your business. The Unleaded Group can help ensure that your company’s website delivers all its potential throughout the year. Give us a call at 720-221-7126.