RJMetrics Acquired By Magento

If you have a website built on Magento, you already know that you have a website built on a leading e-commerce platform. As of August 1, 2016, Magento announced that the Magento platform just got better as they acquired the RJMetrics Company.

How does this affect you and your e-commerce website? That’s easy! It just got exponentially easier to collect data and analytics for even better performance.

By making RJMetrics a powerful in-platform analytics solution, Magento raises the bar in e-commerce platforms and their performance. This new solution will be branded as Magento Analytics, and will allow non-technical business owners and users the ability to configure, integrate, and understand the big data information directly, without the need for formal IT support.

Advanced Customer Insights

• Customer lifetime value
• Repurchasing rates
• Inactive customer reports
• Deeper analytics to truly understand customer behaviors

Marketing Campaign ROI

• Direct insights to campaign performance
• Ability to fine-tune campaigns for better results
• Direct view of budget vs. campaign results

Improved Personalization

• Deeper customer insights allow for better personalization of campaigns and retargeting opportunities

Better Shopping Experience

• Insights into page and product performance
• Ability to continuously improve campaigns and real-time shopping experience

Cross-Boarder Analytics

• Allow merchants to analyze insights and direct competitor competition

Intelligent Sourcing

• Seamless integration into Magento Commerce Order Management will allow for improvement of sales and a better balance of inventory

While the majority of business owners use less than 29% of the analytics data they are given, the integration of this robust analytics suite into the Magento platform will allow you better, more insightful data to make better decisions.

As a world leader in e-commerce solutions, Magento has taken this step to support customers and provide a higher lever of service, translating into a better, more informed competitor.

Unleaded Group has been working with Magento exclusively as an e-commerce platform for many years. With the addition of the Analytics suite, we ensure that our clients receive not only the best-of-class e-commerce platform, but the well-rounded solution to take them to the next level in the competitive marketplace. To find out more, call us at 720-221-7126 to see how you can become more competitive in your market.