WordPress started as a simple open-source platform for bloggers who didn’t have the technical knowledge or desire to build their own blog sites.
But it has morphed into a popular way to build inexpensive DIY websites. But with that simplicity come concerns about security and performance. So the question is whether WordPress is the right platform for your business. Let’s look at the pros and cons.
The Unleaded Group does build some websites in WordPress, so we’re not against it. It’s quick and easy, so it’s a good choice for tight budgets. But—and there’s always a but, isn’t there—before we build a site in WordPress, we make it clear to the client that it has limitations and vulnerabilities that need to be addressed.
Because WordPress is a simple, open-source product that relies on third-party software for alternative design themes, mail handling, and ecommerce, thousands of plug-ins are available and many of them are poorly conceived or outright dangerous. Use the wrong one and you may see unwanted ads popping up on your site or find that your contact list has been hijacked by spammers. A simple design template you download may have malware that infects not only your site, but your entire computer. The fact is that WordPress sites are the most hacked sites on the internet.
So does this mean you should avoid WordPress at all costs? Not at all. It simply means that unless you’re expert at site development and security, you should hire a pro to build your WordPress site.
A DIY WordPress site is not only vulnerable to attacks; it’s pretty weak in terms of competitiveness. The designs are cookie-cutter and search engine seeding is notoriously weak. They have no true e-commerce capability. You’re on your own when it comes to marketing and SEO. And if you want to reach the mobile market—and it’s over half of all internet traffic today—you’ll need to understand Responsive Design or risk being completely overlooked by search engines.
When the Unleaded Group builds sites in WordPress, we bring 19 years’ design and development experience to the process. We know its vulnerabilities and weaknesses and how to work around them. We know how it works, who it works well for and when to look elsewhere for the best platform for your needs.
Your business is too important to be trusted to a platform that won’t do the job. The Unleaded Group designs, hosts and manages business sites that are functional, robust and secure. We’ll give you an honest assessment of whether WordPress is right for you. If it is, you can be sure that your site will be safe and will stand out among the competition. If there’s a better solution, we’ll show you how other industry-leading platforms like Magento, ExpressionEngine, Craft and Big Commerce will deliver the results you need.
The Unleaded Group is a global leader in high-performance e-commerce web development. As a recognized leader in online e-commerce development, the Unleaded Group has the insight to build sites with proven, tested results and creativity, precision, and ease of use that sets you apart from the competition.
Visit our newly-designed website for a look at the many ways we can fuel your business growth. We’re happy to send you a free quote for designing a site that does the job you need. Or call us toll-free today at 855.865.3233 to learn how the Unleaded Group can add horsepower to your online business.